Creative Strategist.
View My WorkWant the official record?
Download ResumeHi there! If you checked out my work above, you've probably noticed I love using research to discover a hidden human truth in a project, uncovering the questions nobody thought to ask along the way. I actually grew up hating math, but my process is built on digging through statistics and obscure data until I find the "Big Idea." Once I've got it, that's when the real work (and the fun) begins.
Since you've already seen my professional work, here's a little more about me. These are my go-to answers whenever someone asks for a "fun fact" (the dreaded icebreaker question):
In my free time, I background act in movies, which has put me in the same room as Glenn Powell, Tina Fey, and Emma Stone. TBH… I will never give up on my dream of actually getting a line.
I have a serious passion for niche topics and usually hyperfixate on a new one every few weeks. My current obsession has become a longer commitment, law! I am actively studying for the LSATs, because why not sharpen my strategy in a completely different way.
I'm from New Jersey. And yes, that is a fun fact. The bagels, the seasons, and I'm 30 minutes from NYC… Jersey deserves a better rap, and I'm ready to lead that rebrand.
A wearable art piece inspired by my mother. The garment features a visual timeline: photos of her childhood transition into images of my own life and our family throughout the years. It documents her growth, my own, and our family's evolution — a wearable reflection of the woman who shaped me.
"Live as if you were to die tomorrow. Learn as if you were to live forever."— Mahatma Gandhi
I realized my obsessions aren't found in just one form, but in the everyday. I love the ritual of it, the getting ready, the going to class, the singing. But I'm equally obsessed with the moments in between where I just stop to breathe and observe others. This project combines those two moods: the constant motion of my own life and the calm of watching the world go by.
Let's explore what's possible. Whether it's a new project or just a fascinating article you've read lately that you think I'd like, I'd love to hear from you. I'm always looking for the human truth in new projects or established brands!