Julia
Lee
Bachman

Creative Strategist.

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Off the Clock

Hi there! If you checked out my work above, you've probably noticed I love using research to discover a hidden human truth in a project, uncovering the questions nobody thought to ask along the way. I actually grew up hating math, but my process is built on digging through statistics and obscure data until I find the "Big Idea." Once I've got it, that's when the real work (and the fun) begins.

Julia Bachman

Since you've already seen my professional work, here's a little more about me. These are my go-to answers whenever someone asks for a "fun fact" (the dreaded icebreaker question):

  1. 01

    In my free time, I background act in movies, which has put me in the same room as Glenn Powell, Tina Fey, and Emma Stone. TBH… I will never give up on my dream of actually getting a line.

  2. 02

    I have a serious passion for niche topics and usually hyperfixate on a new one every few weeks. My current obsession has become a longer commitment, law! I am actively studying for the LSATs, because why not sharpen my strategy in a completely different way.

  3. 03

    I'm from New Jersey. And yes, that is a fun fact. The bagels, the seasons, and I'm 30 minutes from NYC… Jersey deserves a better rap, and I'm ready to lead that rebrand.

Creative Corner

A Reflection of You — editorial portrait
A Reflection of You — Wearable Art, 2024

A Reflection of You

A wearable art piece inspired by my mother. The garment features a visual timeline: photos of her childhood transition into images of my own life and our family throughout the years. It documents her growth, my own, and our family's evolution — a wearable reflection of the woman who shaped me.

A Reflection of You — polaroid dress
Polaroid Dress — Personal Photography
Duck by a pond
Outdoor Photograph shot on a Canon R10
Marina at golden hour
Outdoor Photograph shot on a Canon R10
"Live as if you were to die tomorrow. Learn as if you were to live forever."
— Mahatma Gandhi
Expressive typography poster
An expressive typography poster designed with strict parameters regarding fonts, sizing, and weight
Typographic anatomy billboard on building
An exploration of typographic anatomy and the counter, this piece utilizes the abstractness in Ohno Type Co.'s foundry identity to reimagine negative space through the unusual medium of a charcuterie board.

Obsessions Project

I realized my obsessions aren't found in just one form, but in the everyday. I love the ritual of it, the getting ready, the going to class, the singing. But I'm equally obsessed with the moments in between where I just stop to breathe and observe others. This project combines those two moods: the constant motion of my own life and the calm of watching the world go by.

Let's
Talk.

Let's explore what's possible. Whether it's a new project or just a fascinating article you've read lately that you think I'd like, I'd love to hear from you. I'm always looking for the human truth in new projects or established brands!