Ate Fiber Puffs — Snacks in a Can
Role Strategy, Copywriting & Production
Year 2026
Services
Brand Launch Music Video Strategy
Challenge

Create a new brand that can stand out in an oversaturated snack market.

Insight

Fiber needs its protein moment. Gen Z has made protein exciting, but fiber still feels clinical, even though 95% of Americans don't get enough of it. This generation wants wellness that feels good, not diet culture.

Why Now

With GLP-1 use rising, fiber is becoming as essential as protein.

Idea

Ate is a fiber snack brand that makes fiber fun. Each serving packs 12 grams of fiber, and every ingredient was researched. Working with an industrial design major, we created a resealable pour-top can built for a generation always on the move, from Pilates to the gym to the commute.

Protein vs Fiber market — Ate's opportunity

Market Analysis

Global Wellness is In — market context
Entering the GLP-1 Era

Product Design

Ate Fiber Puffs — resealable pour can detail

Campaign

Ate Fiber Puffs — OOH campaign

Brand Ecosystem

Ate Fiber Puffs — brand ecosystem

Merchandise

Ate Fiber Puffs — merchandise line

Immersive Experience

The ATE 5K

Our ATE-sponsored 5K redefines the traditional race by combining a low-stakes, neon night run with a functional (but fun) celebration party. We are stripping away the "marathon" seriousness and replacing it with a high-energy, fun event.

We're positioning ATE as the essential, on-the-go snack that gives you the fiber and protein needed to survive a night full of energy without the 2:00 AM slump.

ATE 5K — group selfie
ATE 5K — starting line neon arch
ATE 5K — finish line
ATE 5K — outside LED portal structure
ATE 5K — inside drinks and selfies
ATE 5K — inside party

Website